ARTICLE - Writing your Thoughts and Feelings in Mystery Shops

As a new shopper, you might find be unsure about what to write about when filling out your survey forms. Often the clients are looking for information on your own experience i.e. your own thoughts and feelings. In order to write a good report and receive a high Shopper Stars Rating,we suggest you think about the following points.

1. Observe and explain what is happening around you.

e.g. "As I entered, 2 members of staff were available, but no one welcomed me."

2. How did that make you feel?

e.g. "I felt as though I was being ignored and it did not feel as though the members of staff were entirely focused on their role"

3. How could they do better next time?

e.g. "Even a smile or a nod would have helped" or "My hands were full so I would have been grateful if someone had helped me with the door".

Have you seen our PRINTABLE CHECKLIST for Completing Mystery Shop Surveys
Click here to check it out:

You can also view other more top tips, FAQs and how-to guides in our Shopper Academy.

Log in to your Open Opportunities page here to view available mystery shop assignments near you.

If, after viewing the Shopper Academy you still need support please contact your Regional Programme Coordinator at or call 0203 0954954. We'd also love to know if this article was helpful or could do with some work so please do use the thumbs up/down buttons below!

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