AI Usage Policy for Mystery Shoppers



At Proinsight, we recognise that AI can be a valuable tool to support our Mystery Shoppers. From improving the clarity of your write-ups, to checking spelling and grammar and even helping speed up the writing process, AI has the potential to enhance the way you complete your assignments.

While we’re not in a position to restrict the use of AI for supporting your reports, we do want to provide clear guidance on how to use these tools responsibly and effectively.


Helpful and Acceptable Use of AI:


  • Proofreading and Grammar Checks: AI can be used to check your spelling, grammar, and sentence structure to ensure your report is well-written and professional. This will help ensure your surveys are proofread quickly and your STARS Grading is giving the best score possible to better the chances of getting the shops of your choice (or, even Platinum Status!)
  • Cross-Checking for Consistency: AI tools can help highlight inconsistencies in your answers, for example, if your commentary mentions a staff member being friendly but the related score doesn’t reflect that. This kind of use is encouraged as it helps ensure accuracy. Again, this is something we measure in your STARS Grading.
  • Clarity and Readability: You may use AI to help rephrase your own words to make them clearer, as long as the content reflects your real visit/experience and personal experience.



Unhelpful and Unacceptable Use of AI:


Do not ask AI to write your survey for you. For example, generating a report based on a "typical customer journey for [Client Name]" is not acceptable. Your report must reflect your own experience from your specific visit.


If AI-generated content is detected in your report, it will be sent back to you for correction, and we will ask you to ensure your survey reflects your personal experience. In some cases, this may result in your work being rejected and, therefore, not paid.


What You Need to Know:


  • Always re-read your report before submitting it to ensure it accurately reflects your experience and is written in your own voice (this is the case with or without the use of AI).
  • We do use AI detection tools to ensure all reports are original and authentic.
  • Our clients pay for genuine customer perspectives – both factual observations and, when required, your honest opinions. If your report lacks a personal tone or contains generic content, it loses its value.
  • Our Quality Control (QC) team specifically looks for unique and personal experiences in your write-up. These are key to the insight we offer to our clients.
  • Ultimately, your role as a Mystery Shopper is to provide real, useful, and personalised insights. If AI is used in a way that takes away from this, we may decide not to work with you in the future.


We appreciate your commitment to quality and professionalism, and we’re here to support you in delivering the best insights possible, with or without a little AI help.

If you have any questions about this policy or want guidance on using AI appropriately, don’t hesitate to reach out to the team.


Thank you,

The Proinsight Team